Pricing

Priced on events,
never on seats

Inviting one more person to look at the numbers should not cost money. Every paid plan has unlimited seats — you pay for the volume you actually send.

Save 20% — two months free

Free

$0forever

For side projects, prototypes and your first real product question.

Start free
  • 100k events / month
  • 3 seats
  • 90-day data retention
  • Funnels, retention and paths
  • Full data export, any time
  • Community support

Team

MOST POPULAR
$47/mo · billed yearly

For a product team that ships weekly and argues about activation.

Start 30-day trial
  • 2M events / month
  • Unlimited seats
  • 12-month data retention
  • Plain-English queries
  • Shared metric library
  • Alerts to Slack, Teams and email
  • 42 native integrations
  • Email support, one business day

Business

$183/mo · billed yearly

For companies where more than one team depends on the same numbers.

Start 30-day trial
  • 10M events / month
  • Everything in Team, plus:
  • 24-month data retention
  • Session replay
  • SSO / SAML and SCIM
  • EU or US data residency
  • Two-way warehouse sync
  • Priority support, four hours

Enterprise

Custom

For regulated industries, huge volume, or both at once.

Talk to sales
  • Unlimited events
  • Everything in Business, plus:
  • Custom retention, up to 7 years
  • Dedicated infrastructure
  • 99.99% SLA with credits
  • Custom DPA and security review
  • Named CSM on Slack Connect
Estimate your bill2M events / month
100k1M10M100M+
Team plan $95 per month, all seats included

An event is a single tracked action. Page views, identifies and imported warehouse rows all count once; internal traffic and bot sessions don't count at all.

Every plan, side by side

No asterisks. If a row says yes, it's on that plan today.

 FreeTeamBusinessEnterprise
Usage
Monthly events100k2M10MUnlimited
Seats3UnlimitedUnlimitedUnlimited
Data retention90 days12 months24 monthsUp to 7 years
Projects15UnlimitedUnlimited
Analysis
Funnels, retention, paths
Plain-English queries
Shared metric library
Session replay
Experiments
Read-only SQL endpoint
Automation
Anomaly alerts3 metricsUnlimitedUnlimitedUnlimited
Scheduled digests
Outbound webhooks
Two-way warehouse syncRead only
Security & admin
SSO / SAML
SCIM provisioning
Audit log30 days1 yearCustom
Data residencyUSUSEU or USEU, US or own VPC
Custom DPA
Support
ChannelCommunityEmailEmail + SlackSlack Connect
First response1 business day4 hours1 hour, 24/7
OnboardingDocsGuided setupMigration helpNamed CSM

Billing questions

What exactly counts as an event?

One tracked action: a page view, a custom event, an identify call, or a row pulled in from your warehouse. Internal traffic from IPs you exclude, bot sessions and failed requests are never counted. Session replay recordings do not count as events either.

What happens if we go over the limit?

Nothing breaks and nothing is dropped. We keep ingesting, show a banner in the workspace, and bill the overage at $9 per additional million at the end of the cycle. If you go over three months running we'll email you about moving to the plan that's actually cheaper.

Can we change plans mid-cycle?

Yes, in the billing settings, without talking to anyone. Upgrades are prorated to the day and take effect immediately; downgrades take effect at the end of the current period so you don't lose access you've already paid for.

Do you offer discounts?

Yearly billing is 20% off, which is the two-months-free version. Startups under two years old with less than $2M raised get 50% off Team for the first year, and registered non-profits and academic research groups get Business at no cost.

What payment methods do you take?

All major cards and SEPA direct debit through Stripe. Annual plans over $5,000 can be paid by invoice and bank transfer on NET 30 terms.

What happens to our data if we cancel?

The workspace goes read-only for 30 days, during which you can export everything — raw events as Parquet, metric definitions as JSON. After 30 days it is deleted from primary storage, and purged from backups within a further 35 days.

Get started

Ship on Monday.
Understand it by Tuesday.

Free for 30 days on the full product. Five-minute install, no card, no onboarding call unless you want one.

  • SOC 2 Type II
  • EU & US data residency
  • Cancel in one click